It’s a different kind of consumerism.

Indeed. Instead of telling people to spend a lot of money to be like the models and celebrities in GQ or Details or whatever, it’s telling people to spend a lot of money to be like Jesse. Completely different.

Which, if you like the way Jesse dresses, is just fine. For those of us who want to dress like actual grown-ups, that’s a bit harder to swallow.

I am flabbergasted by how beautiful this jacket is.

That’s because you’re looking at the glamour shot:

Everything looks nice when it’s gussied up like that. Let’s see it in the day-to-day shot:

Not so sexy now, is it? Hard to believe it’s even the same coat, in fact.

Anyway, I sincerely hope you enjoy looking like an Italian redneck this winter.